Music She & Him's new album Volume 3 is out and streaming on Spotify:
It's right up to the standard of their previous work, which is just the sort of thing for people who like that sort of thing. I like that sort of thing so I sort of like it. A lot.
But as you can see above, there's a complexly post-modern moment when Zooey and M offer their cover version of Blondie's Sunday Girl. It's a bassy, half punk, half Doris Day rendition (as so much of their music is) but the same song is also the music, in a different version, on the promo bumpers for the sitcom New Girl in the UK, advertising the Nina Ricci perfume.
A quick glance at YouTube and we find this:
Not having paid attention to such things, it hadn't occurred to me that the lady in those bumpers, Florrie Arnold, would be the singer and the bumpers are what appears to be her pop promo. The Wikipedia is here to embarrass me about how uninformed I've been.
Here she is singing it live:
Merci beaucoup. But she is also the "face" of Nina Ricci, appearing in department store advertising, so this is all part of some 360 advertising modern thingame. Here she is being interviewed in Vogue.
Which brings us back to Sunday Girl appearing on She & Him's third album. It is a substantially different version to the Florrie Arnold but as a student of marketing I have to wonder about the intent in them choosing that song. Did they know about the connection? Has life just become one long commercial? That's practically what this whole blog post is, after all ...