Shiny discs

DVD Busy day at Whedonesque, as well as a link to this letter from Joss which appears with the Angel (1999-2004) boxset, they've also mention of the artwork for the region one release of Serenity (2005). I hated the poster campaign for the theatrical and this cover isn't much better. I mean how hard is it to make those guys look cool. This looks like a Chronicles of Riddick (2004) knock off. What's so difficult about having a money shot of the whole crew with the ship? I mean it worked for the Firefly (2002) shiny release.