great piece of advertising

Film I hate, hate, hate the films of Guy Ritchie. They're hateful, laddish things, filled with horrifying stereotypes doing nasty things to one another, self-consciously arty to the point of artlessness. Unless they're about his ex-wife on a beach. Then I saw the trailer for his new Sherlock Holmes film:



Wow, that's a -- great piece of advertising. Some things to think about:

(1) Holmes was filmed rather a lot in Liverpool and if you know the sit well enough, you can spend much of it's duration saying: "That's ... that's ... that's ..."
(2) Mr Downey Jr seems to be continuing his renaissance. That's a unique and interesting interpretation of Mr Holmes.
(3) Rachel McAdams. In a corset. Just saying.
(4) Seems to be a spoofier production in the vein of Without A Clue.
(5) Linguistically it sounds just right.