the little lost stepchild of literacy

Words National Punctuation Day. In the US. 24th September. The Pittsburgh Tribune has the story:

"For Jeff Rubin, spotting a punctuation error in a newspaper or book is like finding a fly in his soup. It renders the whole thing unfit for consumption. [...] "Punctuation is like the little lost stepchild of literacy," says Rubin, a former newspaper reporter living in Pinole, Calif.

It's a safe bet none of the world leaders meeting Thursday for the first day of the G-20 summit are aware that it's also National Punctuation Day. Rubin founded it in 2004 after he got fed up with seeing misplaced apostrophes and other transgressions by people who should know better — newspaper reporters and editors, book publishers and billboard advertisers. [...] "No one cares," he says. "That's my pet peeve, that a lot of people who are doing this don't care. Where's their pride? Where's their self-esteem? Where's their drive to get it right?"

The rest of the article has the tone of a religious debate. As is pointed out, language evolves and punctuation along with it. Not that there is any excuse for "dvd's" or "apple's".