an average Sunday night in January

TV This is a bit old but ...

Tennant's 'Hamlet' seen by 896,000

(a) To say it "failed to draw a significant audience" as Digital Spy does is a bit misleading because in theatre terms that's actually an extraordinary audience. Probably more than saw Tennant's performance at the RSC.

(b) It was opposite on BBC One, Wallace and Gromit, Total Wipeout, Eastenders and the first bit of the Pirate of the Caribbean premiere, family programming which drew the lions share of the viewership.

(c) On what was judging by the audience vs. share a very slow tv day. Hamlet had a 4.5% share which means "only" 19m people were watching (compared to 30m on Christmas Day and New Years Day).

(b) It was bunged out in a 5 until 8 pm slot. The tea time slot on Boxing Day. The relatives visiting day in the UK. No one wants to watch Hamet at that time on Boxing Day. I'm surprised so many people did. I missed it. I'm waiting for the dvd.

I just hope that BBC drama won't use this as another excuse for saying that classical theatre doesn't work on tv. If this had been broadcast on an average Sunday night in January it would have been more visible.

2 comments:

  1. Agree here. It was not on a time to attract a large audience. We had family around and there was no way to focus on it. It's still on the skybox waiting for me to watch it. It needs to be the right time when I can watch instead of having it on in the background.

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