Sport No, not the World Cup. There was controversy at the 2010 Scripps National Spelling Bee in the US, made internationally famous by Jeff Blitz film documentary Spellbound) when effectively the needs of television dictated how the competition was run.
Like all such things, its best to read the unfolding narrative but if you have seen Blitz's documentary you'll understand how serious these kids and their parents take the championship and how any advantage, however slight can make all the difference.
As to what happened next, npr has a live blog.
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