the reader is stupid

Journalism You've probably already read this, but just in case, Tim Radford offers a twenty-five step manifesto for journalistic writing which is probably just as true of blogging:

"If in doubt, assume the reader knows nothing. However, never make the mistake of assuming that the reader is stupid. The classic error in journalism is to overestimate what the reader knows and underestimate the reader's intelligence."

I don't do that do I? Sometimes, I hope.