"a new name"

Film It's official. When the Cornerhouse in Manchester re-opens in its new home, housing cinema, art space and theatre, it won't still be called Cornerhouse.
"We're working with a Manchester branding agency on a new name," said Moutrey who refused to divulge who had won the job which was put out to tender in December. "Lots of people won't like it, some people will."
As the linked article notes, the new venue on First Street will still have a corner which makes the change of name a bit pointless, the bizarre destruction of a famous nationally known brand.

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