"I knew the way you know about a good melon."

Food  Tokyo's $100 melon shop:

"On its online marketplace, Sun Fruits lays out why you'd want to pay this much for one of the most basic ingredients in an American fruit salad: The melons are hand-pampered by a small agricultural producer to give them a "consistently high quality" and a "noble, elegant taste." Each has a profile as circular as a Euclidean proof, and they're so sensitive to their environment that Sun Fruits asks you to store them in a cool location away from sunlight, like fine wine."