Lovefilm FAQ.

Film Lovefilm have added an FAQ page about the switch to Amazon Prime Instant Video which makes a few things clearer, not least what happens if you have a Lovefilm by post and Amazon Prime account already. The former will be cheaper:

"I have a LOVEFiLM subscription including both LOVEFiLM Instant and LOVEFiLM By Post and I have an Amazon Prime membership

"After 26 February 2014, LOVEFiLM Instant will be called Prime Instant Video, and will be separate to your LOVEFiLM By Post subscription.

"As an existing Prime customer, your Prime Instant Video subscription will be included in your annual Prime subscription so you won’t see a monthly charge for this service. So as soon as you switch, and we can see which accounts are being combined, we’ll stop charging separately for your Prime Instant Video subscription Your LOVEFiLM By Post will continue as a separate part of your service and can be accessed at Amazon.co.uk.

"This means you will only see a reduced, monthly charge for the LOVEFiLM By Post part of your subscription. The great news is, this will mean you actually pay less, as the cost of your annual prime subscription will be less than the previous combined cost of your Prime membership and a year’s LOVEFiLM Instant."

The FAQ also seems to suggest that everything Lovefilm is being migrated to Amazon.co.uk including rental lists and the like, retiring the Lovefilm.com URL perhaps or turning it into nothing more than a redirect. As these things go, Wednesday's going to be an interesting day and it's all fine so long as they get the next Game of Thrones season 3 disc out to me in good time.