No wonder they're called Everyman Cinemas.

Film The Metquarter will soon have a three (four) (for events) screen cinema built in, brought to us by Everyman Cinemas, the operators of the Screen on the Green, the new venue at Selfridges amongst others. New cinema, more cinemas are always good, or tend to always be a good thing and I was right with it (even though it's not showing anything that different to FACT or the Odeon) until the final quote in the Liverpool Confidential article:

Everyman says its mission is to create “a truly unique and memorable cinema experience that exceeds expectations and reaches the highest standards possible in quality, comfort and entertainment … where you can you enjoy a cinematic experience, swap your soft drink for a nice glass of red wine and a slice of freshly made pizza and where the cinema feels almost like a home from home”.

Yes, sorry, but fuck that.  One of the reasons I've stopped going to the cinema as much is because of assholes treating the place as "a home from home".  If I want "a home" I'll stay "at home".  Plus given the cinemas will have capacity of 325 seats, the screens won't be that much bigger than the one I'm watching the athletics on now.  Though I will certainly give it a go and report back, especially if they have an PR freebies....