They went with vowels:@guideguardian Advantageous, the indie film on Netflix. The YourNews section of iPM. Textured wallpaper. Asda t-shirts. Vowels.— Stuart Ian Burns (@feelinglistless) May 5, 2016
A – Pronounced “ay”. Though in the word “bath”, if you’re from the north it’s said “ah” and if you’re from the south, inexplicably, it’s “ar”. “A” is the vowel of the north-south divide. It is a vowel of hatred. Though it is also used to denote excellence in examinations and energy efficiency in boilers. Useful. 7/10I agree with their ratings.