Share and share alike.

TV This week's figures are a bit misleading. Here are the top threes.

Top Twenty by Audience

1 …. 8.9 (40.9%) …. Britain's Got Talent (19:45) ITV
2 …. 7.3 (36.9%) …. Doctor Who (19:15) BBC1
3 …. 5.1 (23.5%) …. Jekyll (21:00) BBC1

Top Twenty by share

1 …. 8.9 (40.9%) …. Britain's Got Talent (19:45) ITV
2 …. 1.2 (38.2%) …. Breakfast (06:00) BBC1
3 …. 7.3 (36.9%) …. Doctor Who (19:15) BBC1

It's almost as though people drifted away from Doctor Who in the last fifteen minutes to see the talent contest, missing one of the biggest reveals in the series history. But if you look at the splits:

Time.........BBC1................ITV1
19:15 …. 6.8 (35.8%) …. 3.9 (20.6%)
19:30 …. 7.3 (37.6%) …. 4.1 (21.1%)
19:45 …. 7.7 (37.2%) …. 6.4 (30.8%)
20:00 …. 4.9 (23.5%) …. 8.6 (41.1%)
20:15 …. 4.5 (20.8%) …. 9.1 (42.4%)
20:30 …. 4.7 (21.4%) …. 9.7 (43.7%)
20:45 …. 5.2 (23.1%) …. 9.6 (42.7%)
21:00 …. 4.4 (19.7%) …. 9.9 (44.1%)

The attrition didn't start until the show was over -- you can actually see a million people turning over at eight o'clock. So congratulations to 'us' for such a great rating this late in the series and winning in the timeslot again, but credit where it's due to ITV1 for managing to pull in nearly 10 million people on a Saturday night in this day and age, something I'm not sure has happened since Rose. It's remarkable that Breakfast managed to beat us in the share demonstrating the idiosyncrasies of that figure and that Jekyll did so well -- great opening episode by the way. Congratulations again, Mr Moffat.

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