"No further action necessary." - ASA

Advertising During my rambling analysis of an Advertising Standards Council adjudication on Saturday, I noted that some of their decision was based on assumptions and hearsay when it came to working out who was watching television during the broadcast and whether it really would effect viewers.

Just to add an extra level of inconsistency, in this adjudication of a complaint during a broadcast of the trailer for the film Captivity on the same channel they have taken the time to look at the demographic figures and discovered that viewers watching would not necessarily be effected by the content and the complaint was not upheld.

I'm wondering now if each adjudication was written by a different staff member and some are more thorough than others or if it all depends on their personal perspective on the issue at hand.

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