Death of a Fandom.



TV Yes, I know Taylor Beyonced an album last night (or Faux Beyonce since there were only lyric videos and it was announced a few hours before), but I've only just noticed Jenny Nicholson posted one of her rare videos three days ago and been watching that instead (folklore will come later). In The Last Bronycon: a fandom autopsy, Jenny defenestrations the My Little Pony fandom, from its weird origins, to its psycho-sexual elements and its downfall in a way which makes it palatable and relatable for outsiders.

As a member of another fandom or two, there's plenty in here which feels incredibly similar: about entryism into an existing fandom; the toxicity of gatekeeping; the weirder excesses of fandoms of fandoms and the hierarchies; bad faith outsiders trying to make a profit from the fandom; licensees misunderstanding the origins of the fandom and what makes it tick and how the actual reason the fandom exists, the product itself, becomes buried or besides the point in the face of point scoring or internal grudges.

Due to the origins of Bronyism and the kinds of people it attracted, even posting this video feels like an act of bravery, especially considering some of the revelations within in which she talks about how she's added to the toxicity herself. But the comments underneath, some four thousand so far, are overwhelming positive and questioning and hopeful. If nothing else, some of it indirectly explains why Equestria Girls exists and you'll never look at a body pillow in the same way again.

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