Rusbridger took me across the street to his office and showed me the prototype for the new American Guardian. Its tentative form is as a weekly magazine, quite unlike any other weekly magazine that has been started in the U.S. in the past generation. Not only is it about politics (Rusbridger is looking to launch in the winter to cover the presidential-primary season), but the magazine—meant to be 60 percent derived from the Guardian itself, with the rest to come from American contributors—has a great deal of text unbroken by design elements. This is almost an extreme notion. Quite the antithesis of what virtually every publishing professional would tell you is the key to popular and profitable publishing—having less to read, not more. Even with the Guardian’s signature sans-serif face, it looks like an old-fashioned magazine. Polemical. Written. Excessive. Contentious. Even long-winded."Somehow trying to offer something different in the market place has always been the endvour of my paper of choice and it's good too see that it's keen to expand. It can only benefit our version, increasing it's international outlook with reprints of US material. Very exciting news. [via ArtsJournal]
Journalism Having introduced some registration and charging, The Guardian are now launching a US Edition.
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