Food "THE BK Veggie!!!" I said excitingly, like I was a spoiled, little 10-year-old boy getting a $300 iPod from his parents because it was the only way for them to shut him up about how everyone at school has an iPod except him, how he?s so uncool, and how he?ll probably die a virgin." --
The Impulsive Buy is hit in the face by the downhill ski-run of the expectation/delivery curve.
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