People The Microfame Game: Rex Sorgatz from Fimoculous investigates in New York Magazine those of us (!) who are household names just amongst internet users:
"When we say "microfamous," our inclination is to imagine a smaller form of celebrity, a lower life-form striving to become a mammal—the macrofamous or suprafamous, perhaps. But microfame is its own distinct species of celebrity, one in which both the subject and the "fans" participate directly in the celebrity's creation. Microfame extends beyond a creator's body of work to include a community that leaves comments, publishes reaction videos, sends e-mails, and builds Internet reputations with links."
It's a very good survey and as should be the way of these thing, I've not heard of some of these micro-celebrities. Does that mean they're almost almost famous?

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