"Not far away, in Los Angeles, Cary Granat, the co-C.E.O. of Walden Media, is in his own 3-D nail-biter. Walden’s Journey to the Center of the Earth 3D—which is basically Indiana Jones Goes Spelunking—will be the first major live-action digital-3-D release when it comes out on July 11. He hoped to open Journey in 1,700 theaters, but only about 1,000 are 3-D-ready."3D is presumably being used again here to attract people into seeing a film that they'd usual wait to see on dvd. But you know what would get me back into a multiplex?
Proper stewarding, zero tolerance on talkers and people using mobile phones, people in projection rooms who know how to work the candle level so that it doesn't look as though someone's turned the contrast down on the cinema screens and can work out how to make the sound come through all of the luxurious speakers which are filling the room and oh sorry, ticket prices which aren't so high that I might as well wait for the dvd to be released because with the travel to and from the cinema it'll cost pretty much the same.
Incidentally, Cary Granat? Ahahahahahaha.
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