Interactivity, people

Media What's the purpose of tv and radio blogs? is an excellent discussion from the BBC's pods&blogs blog surveying media adopters in the area and their impact on the whole blogosphere. One of the great lies some media organisations perpetrate is their interactiveness in respect to blogs. Some are better than others is the inevitable message, and the most innovative genuinely attempt to interact and discourse with other users. The worst are those which are merely using the format to post long textual items, that have comments areas in which users all talk to one another -- the journalist or whoever originated the post is nowhere to be seen, their job apparently done.

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