"glossy commercials for collectible card games"

Games Charlie Brooker visits Tokyo:

"Of course, it helps that Japan has, for years, been presented as a kind of Nerd Mecca. Not only is it the undisputed gadget capital of the world, it's a place where being a geek (or otaku) is comfortably mainstream. Former Prime Minister Taro Aso is an enthusiastic manga-collecting otaku, the TV ad breaks heave with glossy commercials for collectible card games, and multi-storey games arcades are commonplace. There's a gadget in every hand. Outside rush hour, the subway is eerily silent: thanks to a strong underground signal, everyone's staring at their smartphones, texting, playing games, or reading. Only after a fortnight did it strike me: not once did I hear a single person actually speaking into their phone on the Tokyo subway. Everyone – and I mean everyone – seemed to be perpetually tapping and swiping in silence. Unnerving to many: to a geek like me, it felt strangely comforting."

Someone in the comments beneath suggests there are signs asking people not to talk on the subway. Two things on that: (1) There are signs asking people not to talk on the subway and (2) People comply. Cinemas must be bliss too.