Business The general opinion of late, is the ITV isn't making the best use of its assets (whatever they may be). This FT article is a pretty difficult read, except for this one paragraph which proves that some metaphores are doomed to failure: "One media executive goes further: "This has been the economics of the hamster hutch, where all they have done is focus on when the food is arriving each day. It makes their executives pretty arrogant and swaggering and not nearly paranoid and thoughtful enough." "

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