reliable service

Commerce Looking for shoes, I found this sign in Debenhams:

"we are replacing both of our customer lifts to provide a more reliable service"

What's more reliable than a lift? They go up, they go down. Some are slower than others but they're not easily delayed on route unless they break down. Yet this refit is due to 'customer feedback'. Having enjoyed the comfort of the lift that was working, it seemed perfectly fine to me apart from having to look at myself in the mirror and realising that I needed a shave, and it didn't take that long.

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