Roundly ignored

TV "To be honest with you, to begin with, never had a show been so roundly ignored. When it was first broadcast, there was no advertising - but that was actually part of the brilliance of it. Nowadays, Channel 4 have these huge billboards in Vauxhall. I can see why they do it, but I don?t know about you, sometimes that makes me much more resistant to watching a show. ?Don?t fucking tell me what to watch. If I find it, I find it. If I don?t, I don?t?." -- Jack Davenport on the return of This Life as quoted by Graham at the Off The Telly blog.