"Measure for Measure is full of substitutions"

Journalism Hadley Freeman suggests Murdoch could learn something from Shakespeare and especially from my favourite play:

"people pretending to be others, while an occasionally comic device, is generally a sign of tumult and trouble if not downright corruption, which again might have alerted someone at News International to the risks (other than legal) of blagging folks' medical and financial details. Measure for Measure is full of substitutions (bed tricks, head swaps), all of which are indicative of the rotten heart of the play's setting, Vienna. In this play, Shakespeare warns against the folly of leaving others seemingly in charge of one's empire when one is secretly still in control (through the characters of the Duke of Vienna and Angelo), particularly if those false substitutes are fond of affecting outrage about the moral failings of others when they themselves are the most corrupt of all."

From such tiny acorns, whole RSC productions have been formed. Coulson's presumably the Lucio in this scenario.