Commerce I actually let out a yelp of pleasure when I found out that Amazon had turned a 'small profit' finally. There are very few brands I'm loyal to (I can think of only Coke and The Guardian as the other two) and I was a bit worried that the retailer would never pull themselves out of the red. I dread to think what would happen if I had to go back to the old method of getting old or obscure books (going into Waterstones, asking at the counter, hoping it's on the computer, filling in a postcard, waiting six weeks to find out it's been taken out of print).

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